CarryMinati vs TikTok

In May 2020, CarryMinati posted 'YouTube vs TikTok: The End' targeting TikTok creator Amir Siddiqui. The video became the most-liked non-music video in Indian YouTube history — 75 million views in 6 days — before YouTube removed it citing cyberbullying violations.

The deletion detonated. #BanTikTok trended nationally. Creators united across platforms. The incident poisoned public sentiment against TikTok at exactly the wrong moment politically.

YouTubers, decisively. CarryMinati's subscriber count jumped from 18M to 27M overnight. Two months post-video, the Indian government banned TikTok along with 58 Chinese apps citing national security — but with the cultural groundwork already laid.

TikTok lost 200 million Indian users permanently. CarryMinati became India's most-subscribed individual creator.